Polyflor Nordic · Facilitator and project lead
A Design Sprint and a customer journey that still stands.
Management knew the website wasn't working for professional users: missing product information and a poor customer journey. We ran a Design Sprint with expert interviews, a prototype and user testing with five real end users, before a single developer hour was spent.
Result
From a Design Sprint
from problem to tested prototype
user tests
new solutions on the site
From finding to solution.
Finding 01
Norwegian users were sent on to the international site and dropped off there.
Solution
Dedicated Norwegian product pages with their own range.
Finding 02
Architects couldn't see what the products looked like in a finished room.
Solution
A grid view showing products in use, not just as colour swatches.
Finding 03
Samples had to be ordered by email or phone, and many gave up.
Solution
A sample basket, which didn't exist before.
Outcome
The structure and customer journey are still in place years later. In the same period the company grew from NOK 70 to 94 million, but the website was only one of several things that changed.
Next case
Medarbeiderne AS →
Digitalisation from within: website, customer portal and internal systems.